Friday 9 AM - 9 PM
Lifetime Loyalties
Lifetime Loyalties

A lifetime of savings on every new car and many used cars, too.

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Dear friends and loyal customers -

When I acquired 100% ownership of Priority Automotive’s Richmond dealerships in 2014, my dream was to create a new kind of car buying experience. One built on trust and transparency, and a firm commitment to our customers and our community. A place where you could always expect a good honest deal on a new or used car, fair value for your trade, a lifetime of extra service benefits and total service satisfaction.


Today, it is my great pleasure to announce that Priority Automotive Richmond is changing its name to better reflect that vision. Beginning November 1st, Priority Automotive Richmond becomes Loyalty Nissan, Toyota and Volkswagen, the Loyalty Used Car Supercenter, and three Loyalty Collision Centers. We talked long and hard about what to call our new kind of dealership, and the conversation always came back to this idea of trust, honesty and always being there for our customers and community. The name “Loyalty” seemed altogether fitting.


Don’t worry, your Priorities for Life benefits will always be welcomed at any Loyalty dealership. We’re changing the name to “Lifetime Loyalties,” but the value will stay the same: No charge for oil & filter changes, no charge for state inspections, no charge for towing within 50 miles of the dealership, and a lifetime engine guarantee. For as long as you own it.


We’ve got a new motto, too. “You can expect more from us.” So we’re adding a new Lifetime Powertrain Warranty, when you buy your next car or truck, on every new vehicle and many of our used cars. And if you change your mind about the car you buy, there’s a new a 7-day exchange for any car of equal or greater value.


When the time comes for a new or used vehicle, maintenance or repairs, or expert collision service, I hope you’ll think of Loyalty first. Where you can expect more from us.




Dave Perno


Loyalty Automotive

Community Loyalty

Richmond is our home, too. So we make sure to donate our time, energy and resources to important local causes every chance we get.

Lifetime Loyalties

With Lifetime Loyalties, you’ll never pay for oil changes or state inspections. And your engine and powertrain are guaranteed for life.

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More For Your Trade

We work hard to get you the maximum money for your trade. So you can drive home in a car you really love.

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Certified and Used Cars

Loyalty’s huge selection of used and Loyalty Certified vehicles offer great value for every budget. If we don’t have what you want, we’ll find it.

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Collision Repair

Accident repairs or vehicle damage? Loyalty has your back with an expert team of specialists in our three state-of-the-art collision centers.

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Sales Department

Sales Department

Sales Hours

Friday 9 AM - 9 PM
Saturday 9 AM - 7 PM
Sunday 12 AM - 5 PM
Monday 9 AM - 9 PM
Tuesday 9 AM - 9 PM
Wednesday 9 AM - 9 PM
Thursday 9 AM - 9 PM