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Priority Automotive Richmond is now Loyalty Automotive. Learn More

Loyalty Auto Used Car Supercenter | Home of Lifetime Loyalties
804.843.0967
Friday 9 AM - 9 PM
Lifetime Loyalties

A lifetime of savings on every new car and many used cars, too.

Oil & Filter Changes Logo
State Inspections Logo
Powertrain Guarantee Logo
Towing Logo
SALES
SERVICE
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DIRECTIONS
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Choose From 251+ Vehicles

Shop Pre-Owned

Find Your Next Car

Shop Under $10k

Get Pre-Approved

Finance Center

Shop Our Deals

Used Vehicle Specials

Service Center

Schedule Service

Trade Value

Instant Offer

Trucks

24
IN STOCK

A Truckload of Ingenuity

Designed with innovations that will change the way you see a pickup truck.

SUV

84
IN STOCK

Design that Raises the Bar

Distinctive headlights, taillights and sport

Sedans

105
IN STOCK

Thrills All Around

Aggressive lines and refined features that make it stand out from the crowd.

Coupes

3
IN STOCK

The Sporty & Sophisticated Coupe

A new sport trim and aggressive stance, it's ready to scorch the pavement.

Hatchbacks

10
IN STOCK

The Sporty and Versatile Hatchbacks

Hatchback features a distinctly aggressive, angular style that is designed to excite

Vans

17
IN STOCK

Adventure for the Family

Exclusive features that give everyone more comfort, more connectivity and more fun.

GIVING YOU MORE STARTS WITH

A lifetime of savings on every
new car and many used cars, too.

LIFETIME
powertrain
warranty
LFL-White-Engine
LIFETIME
Engine
Guarantee
LIFETIME
oil & filter
changes
LIFETIME
state
inspections
LIFETIME
emergency
towing

See what people are saying about Loyalty Used Super Center Logo


  • Angela H.10/24/2019

    Great customer service! But always trying to make a sale. Lol! I guess that's what they are working for.....the next big sale.

    Juan C.9/30/2019

    For me good customer service 🙌👏👏

    Jhessica b.9/30/2019

    They did a great job helping me find a car I could afford in my price range. Also with a trade and not much cash at all! I'm very satisfied with the service and the help I got here! They... read more

  • Luis L.8/31/2019

    Ask for Chris, very helpful and very polite.

    STACY R.7/31/2019

    Great experience! The salesmen are great! They found my car in the color I wanted and drove to va beach to get it!

    Steve H.6/30/2019

    Just bought my car there and must say that the salesman Chris Rilley was the most helpful and nice in dealing with all my questions and concerns. If anyone needs a good and reliable vehicle, please go see Chris... read more

  • Laura S.6/30/2019

    I just bought a car from them! Chris Rilley was very helpful and helped step by step. He also was very helpful in helping me pick out a car. Very nice and wonderful staff in all! Would highly recommend going... read more

    Andy A.6/30/2019

    They are making do with what they got to stay open and help the folks of Petersburg with their service and used car needs. P.s. they have new cars too!

    Chris M.6/30/2019

    Great buying Experience

  • matthew C.5/31/2019

    Always save excellent customer service

    Brendan B.3/31/2019

    Bernard Minor (Estimator) is very helpful and knowlegable

    Theresa B.1/31/2019

    Great place to shop for a car

  • Herbert H.1/31/2019

    Great customer service

    KERRY S.1/31/2019

    Mo is awesome!

    Celestine R.1/31/2019

    They take there work to to please there customers..

WELCOME TO

Loyalty Used Super Center Logo

Anybody can sell you a car
Loyalty gives you more

Welcome to Loyalty, an all-new Richmond Used Car Super Center built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil & Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.843.0967. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Used Car Super Center Team

Home Of Your Lifetime Loyalties

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